Portfolio: Communications Strategy

I have served as consultant, trusted advisors, and communications expert for company leadership and cross-functional teams. No matter whether the project is big or small, I make sure that the communication can be boiled down to a key message, with easily snackable visuals and takeaways.

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CLIENT PITCH: THE HOME DEPOT

Proposed a comprehensive communications proposal to Home Depot HQ leadership, activating their 40th anniversary celebration as well as a new brand purpose. Part of the Global Strategic Communications Capstone at Georgetown University in 2018.

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CLIENT EXPLAINER: GEORGETOWN

Provided strategic framework for new communications orientation as part of a capital campaign. Used “transformative philanthropy” as orienting ambition and organized familiar communications threads.

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CLIENT PROPOSAL: GEORGETOWN

Proposed a new taxonomy for university structures including institutes, centers, and programs. Relied on simple graphics to tell an administratively complex story with many moving pieces.